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Research papers

360° brand

This paper is a case study about the brand development of the mobile operator MobiMak from the emerging country of Macedonia.

Catalogue: ESOMAR Conference on Marketing 2004
Author: Elena Gligorovska
October 10, 2004
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Citation

Gligorovska, E. (2004a, October 10). 360° brand. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/360-brand